Ebay Puts on the Ritz with an Online Fashion Magazine

By Tom | Nov 4, 2009


You may not think of eBay when you think about Puttin on the Ritz but eBay is trying hard to change that with their new online magazine – The Inside Source

The Inside Source is trying to change peoples perceptions of what eBay is.

Those high end customers may not be thinking “eBay”  when they are looking to find those high end trendy items.  Many people still think of eBay as an auction site selling garage sale items but much of what is on sale on eBay is now overstock and much of that is upscale.

EBay has been struggling these last couple of years with attracting customers.  They are gambling that if they can change their image customers will come back and shop. 

A change from fun, wacky and unique to low cost, high class and new.  Do you think this will attract more customers?  Is eBay headed down the right track or are they misguided?

 

Taco – Puttin’ on the Ritz (Original Uncensored Version)

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