eBay just announced the release of their new advertising campaign. This campaign will concentrate on promoting or at least raising the awareness of new items on the site.
Gone are the days of eBay promoting the unique and the unusual. The things that makes them different from their competitors. Now we have an eBay that is trying very hard to promote themselves as the similar and the same. But hey maybe I’m wrong - Ebay may now be seen as the “cheaper” version of Amazon rather than the place to go for those unique, wacky and wonderful items that you cannot find anywhere else. I guess being known as the “cheaper” version of some other place is different.
Don’t just take my word for it. Take a look at the huge difference in eBay’s advertising campaigns. eBay is headed down another path. Are you on board or are you still following the old path?
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If it brings lookers it brings buyers!! We need them both!! New, Old I don’t give a darn what it is we need buyers!
Thanks for the post
Rich